VANS WARPED TOUR® 2016 ANNOUNCES FIRST WAVE OF SPONSORS, NEW AND RETURNING ATTRACTIONS, AND MORE
The 41-date Vans Warped Tour® 2016, presented by Journeys®, is the largest traveling music festival in the United States, and the longest-running touring music festival in North America. Originally conceived by founder Kevin Lyman in 1995 as an eclectic alternative rock festival with a focus on punk rock, the multi-stage tour has grown over the years to include a multitude of genres, including metal, hip hop, reggae, and pop.
Vans Warped Tour has been able to remain an affordable destination for music fans of all ages for 22 years thanks to its enduring partnerships with brands and organizations. The first wave of 2016 featured sponsors/partners include: Vans, Journeys, Monster Energy, the U.S. Army, truth, Full Sail University, peta2, Twix, Trojan Condoms, Fueled By Ramen, Cool Gear, Ernie Ball, Depop and The Entertainment Institute (TEI). A complete list of participating sponsors, partners, nonprofits and labels is available on the tour’s website.
“Without the support of our sponsors, it would be impossible to put on a tour of this size and caliber, for a fair price," Lyman says. "I'd like to thank all of our great sponsors for continuing to support us, and for seeing the true value in engaging with our fans."
In 2016, fans will see an increased presence from featured sponsor Journeys, a leader in the teen specialty retail scene. In its third year of sponsorship, the company is taking over both main stages, which are being re-branded the Journeys Left Foot Stage and the Journeys Right Foot Stage. "Our involvement with The Vans Warped Tour supports our long-term music strategy and aligns perfectly with one of our top brand partners, Vans," says Jim Estepa, President and Chief Executive Officer of The Journeys Group. "Just like the past two years, we plan to bring this Tour to life across all of our available channels to celebrate the partnership with both our customers and employees through special on-site, online and in-store activations."
Festival-goers will also experience the new Monster Energy Party Zone. Presented by long-standing Vans Warped Tour partner Monster Energy, this area will feature matching side-by-side stages of non-stop heavy music from bands such as Atreyu, Every Time I Die, Motionless In White, and Chelsea Grin.
“Every few years or so, we need to make tweaks to the Vans Warped Tour," Lyman explains. "In 2016, that will be the addition of the Monster Energy Party Zone. I am excited to deepen our partnership with Monster Energy to build this area out and bring heavier bands from the Warped family to our fans.”
Another innovation from Lyman’s festival is brought to you by Full Sail University, an award-winning educational leader for those pursuing careers in the entertainment and media industry. Lyman worked with long-time record label partners to curate the Full Sail Stage and present up-and-coming bands such as Cane Hill, Like Pacific, and Bad Seed Rising. "Over the years our relationship with Vans Warped Tour has continued to grow and evolve," says Full Sail University's VP of Alumni Relations, Jay Noble. "For example, graduates have experienced internship and employment opportunities throughout the multi-city concert tour, while Full Sail’s campus recently hosted the Warped Tour lineup webcast. We couldn't be prouder to continue this partnership on this year's tour by presenting The Full Sail Stage.”
The popular annual Ernie Ball Battle of the Bands, during which unsigned bands compete for the chance to perform on select Vans Warped Tour dates, will also shine a spotlight on tomorrow's stars – this year evolving into a place where artists compete to win a chance to play on one of the Journeys Main Stages. “I started this program twenty years ago because the opportunity to experience playing music live seemed to be dwindling," says Ernie Ball CEO Sterling Ball. "Because the opportunities are even fewer and far between today, we're even more passionate about continuing to create the programs that give bands the exposure and experience of playing these world-class events.”
To compliment this jam-packed full day of music, this year's Vans Warped Tour festival village will offer a wide-range of lifestyle attractions, information and educational activities. These initiatives speak to the festival's commitment to nonprofits and organizations dedicated to socially conscious causes. "Warped has evolved into a festival comprised of three equal parts: music, philanthropy and education," Lyman says. "With the 2016 tour, we have truly accomplished this balance."