Last Saturday night, Boulder natives, The Velveteers, kicked off their headlining show in Denver at The Bluebird Theater to inaugurate their third UK tour, which begins in less than a week. The three-piece band includes frontwoman/lead guitarist Demi Demitro, a 21-year-old with a unique sound conjured as a mix of Joan Jett and Bonnie Tyler, and a siren-esque raspiness defining her personal brand. Her long curly hair (think Claudio Sanchez), jewel-encrusted jacket, and leather pants, accompanied with the bands’ goth-like decor set the scene for a Tim Burton meets Zeppelin-era inspired ambiance.
Demi is always accompanied by two drummers, John Demitro (her brother) and Adrian Pottersmith, who have crafted their own unique dual-drum kit, bring a reverberant and flexible base to all of the band’s performances.
Fans were prefaced by support including The Bitter Suns, The Kinky Fingers, and Boot Gun, but it was obvious The Velveteers have been pulling a loyal crowd following at their shows since the band’s birth in 2014. Fans were decked out in DIY band t-shirts, appropriate goth punk rock attire, and were ready to throw down for an intimate and interactive experience that The Bluebird is known for creating.
As soon as Demi plugged her guitar into its amplifier, the crowd anxiously waiting, went wild. Moving into their first song, she embodied a confident and nonchalant presence that puts the crowd at ease, but also gives the go-ahead for madness. The crowd hosted fans of all ages, united over their mutual love for moshing, head banging, and theatrical rock.
The band played favorites like the provoking “Death Hex,” and their catchy single “Eyes Tell Lies” sending the crowd into a full-blown, relentless circle mosh, which was a common scene for most of the show. (I might have a few bruises and worn quite a few PBR’s to prove it). The show was made even more intimate with the absence of a pit, allowing fans to cheer and be involved from just inches away. The drummers kept the energy high throughout the show, especially when Pottersmith removed one of their snares, placed it in the crowd, and performed an interactive, punk rock-style drum solo.
Saturday’s UK tour kickoff show proved that The Velveteers are capable of holding their own as headliners, and seemed symbolic of good things yet to come. They are currently self-managed, self-taught, and sans record label. The European market is volatile for even some of America’s most successful outfits, but with perseverance, it can be career defining. The band will be kicking off their third international tour in Glasgow on September 10th.
See more photos from this show here.
All photos provided to BolderBeat by the author. This feature was edited for brevity and clarity by BolderBeat.