Colorado rock duo The Velveteers released their first music video and single today for their original track, “Death Hex”. Recorded at Silo Sound Studios, the track features commanding vocals by frontwoman Demi Demitro over heavy guitar and a slammin’ rock’n’roll drumbeat courtesy of John Demitro.
Demi’s presence in the accompanying music video for “Death Hex” is as equally hypnotic as the single itself. In it, we enter a black and white world lit only by candles, and are hexed with prismatic visions of Demi playing in front of dual drummers in gothic makeup. Visions of Demi’s smile, eyes, and headbanging hair flash before us as if part of a spell.
Watch The Velveteer’s new music video for their debut single, “Death Hex”:
Said Demi of the video, “‘Death Hex’ is about awakening from the dead and saying goodbye to the past. It was really inspired by a sense of magic I felt happening. It’s a story of coming back from a bad situation and coming out on the other side better than you ever imagined.”
Though The Velveteers have been around for a year and a half, “Death Hex” is the first music that they have actually recorded. They’ll be supporting the single, and showcasing a number of other original tunes, on their upcoming UK tour with California’s Deap Valley, and they’ve got more studio plans in the works as well.
On top of being a talented player, Demi’s got the attitude of a real rock goddess in creative control of all she does with this project, and that’s one reason that checking out The Velveteers is a must. Make sure to listen to “Death Hex” for yourself, and peep The Velveteers' UK tour dates here.
All photos, videos, and embedded tracks per the artists featured and those credited. This feature was edited for brevity and clarity by BolderBeat.