Since their birth, music videos have primarily been used as visual tools to either tell a story or to garner some sort of response, whether it be for views or for artistic consumption. It’s a way to let the artist’s fans get a glimpse into their head and see a particular song from the perspective they drew their creativity from. Most importantly, a music video can either make or break the song you want it to represent. In their recent video release, Denver’s The Simple Parade don’t allow the nonsense of pressure to dictate their art; rather they let their art dictate the video.
The Simple Parade’s “Broken Beauties” music video aims for potent storytelling rather than reliance on visual escapades. The acoustic approach to the song met with the winding-down city as the day seeps into the night really gives the listener a chance to embrace the ambiance of it all. It makes “Broken Beauties” flourish actually. In the kind of atmosphere that is being portrayed, the lyrics are more accessible and seemingly slip easier into the ear of whoever is listening. This gives the songwriting a front and center spotlight usually unheard of in music videos, which is brilliant when you think about it.
The “Broken Beauties” video depicts frontman Justin Hooper with just a guitar in hand singing while walking through downtown Denver. While it’s not a high-budget video nor one that tries to be, it’s definitely charming in its simplicity, much like the track. Some say elegance can be born from simplicity, and simplicity can lead to excellence. In this case, that’s exactly what is seen (and heard) with The Simple Parade.
Keep up with The Simple Parade here.
All photos, videos, and embedded tracks per the artists featured and those credited. This feature was edited for brevity and clarity by BolderBeat.