As a musician, whether you’re a solo artist or in a band, there is this acknowledgement that comes with garnering a certain amount of fans or receiving positive praise. It’s as though you are no longer a lone act playing your songs in your bedroom; instead you seem to be a well-known somebody. From there, all seems like it will move upwards rather than careening into a haze of obscurity. But, what people don’t know is the long-haul you’ve placed yourself in; the countless times you practice your craft, the stomach-turning preparation of every interview or review of you and your art, and the unnerving fear that as quickly as your dreams were made, they can just as easily disappear. In their music video for “Till You’re Told” the Strange Americans symbolically covers the landscape of the music business while also relying on the talent that brought them their success.
The video begins with each band member on their own, forging their individual paths. They all carry one item with them, the items being symbolic of who the band is when they come together. The symbolism in the music video is very subjective, but to me each item plays off one another. For example; the lantern is for the fire the band has inside of themselves, the sticks are the framework of the band, the amp is the way in which they express themselves through music, the shovel is about burying the past, and the suitcase is for the accomplished dreams they wish to carry with them one day. With their now unified front, the Strange Americans then begin to traverse the land together. To me, this shows that while they are further than they’ve ever been before, they’re still on the journey. It’s a music video that reflects upon anyone’s time in the music industry. You can walk for miles with the passions you have, the items you bring along for the ride and create as much as you want, but nothing is certain.
While the symbolism can- and mostly likely will be debated- we can’t ignore how this video catches the heart of the struggling musician. It’s a message that no matter how much you go through from the very beginning till the end of your make or break career, that nothing will be set in stone, especially your reputation “Till You’re Told” otherwise. In a business that is continuously changing, the only thing you can be sure of is the work you put out into the world. Once it’s out there, it represents you and that’s what matters. For a video that has a lot of hidden meanings, it’s untold truth is undeniable.
Keep up with the Strange Americans here.
All photos, videos, and embedded tracks per the artists featured and those credited. This feature was edited for brevity and clarity by BolderBeat.