King Eddie's New Music Video Was Inspired By A Family Member's Life Saving Liver Transplant

Last November, psych rock and multimedia group King Eddie released their second full-length record Holographic Universe. The album is “reminiscent of some of the more lo-fi Britpop concepts of the late 70s mixed with perhaps a touch of Tame Impala’s signature modern version of psychedelic rock.”

Recently, the band unveiled their latest music video at Alamo Drafthouse Cinema in Denver for their track “ENTER THE MAN,” the sixth tune on the record. Teeming with the trippy visuals the band is known for, the video was shot at Denver’s Globeville Riverfront Art Space “on a very cold day in January.” It was directed and edited by Steve Besette & Kendal Hurst and costumed by Jacqueline Cordova, who stars in the video alongside Nick Ellingson. King Eddie’s members also make painted appearances.

The song, which was remixed for the video by Mike Schulze (director of the University of Denver's Recording Arts program), also has a powerful story behind it which heavily influenced the direction of the video creatively.

 Velvet Adams of King Eddie. 

Velvet Adams of King Eddie. 

Shares frontman Jay Mars, “‘ENTER THE MAN’ started as a song I wrote in Atlanta shortly after my father's life saving organ transplant. The summer of 2016, he was diagnosed with an aggressive liver disease, and by Thanksgiving, I was headed to Georgia to either witness a miracle or say goodbye. The disease exposed a lot of fault lines within my own family, and power struggles that made my ability to care for him and my own search for answers even more difficult. His boss called me a week before Thanksgiving… I didn't realize how sick he was, and I needed to get there as soon as possible. I felt like the situation was being covered up, and I didn't know why or what for. I was stunned to see what the disease had done to his body in a few months. I didn't even recognize him… ”

 Jay Mars.

Jay Mars.

As he waited for his father in the intensive surgical recovery center for over a week after the transplant operation, Mars began writing “ENTER THE MAN.”

Says Mars, “I wrote what become the chorus, and the lyrics, ‘Faith enter the man, through a hole inside his head.’ I see this song as a psychedelic drama about staring down your own mortality. The lyrics ‘in a white room stripped to your own, you'll find out yourself’ were inspired by something he said about heading into the surgery, at the 11:59:59 of his life, knowing there was no going back, and he would either die or have a second chance at life. The surgery room was white, circular, surrounded by doctors, and he was lying naked in the center of the room, surrounded by unfamiliar experts in liver pathology. It's hard to imagine what that must have felt like. My best guess is the hallway scene in the video, racing toward something… and on the other side: he miraculously wakes up. ‘ENTER THE MAN’ is a song that explores mortality, the relationship between mind and body, life and death, condemnation and rebirth. We live often completely wrapped up in stories we've projected onto ourselves, about ourselves, about others, the way life is and ought to be. I wanted to explore that space because I thought that's where dissatisfaction might instinctively arise. ‘ENTER THE MAN,’ and the rest of our album Holographic Universe are furthermore inspired by the writings of Michael Talbot in his book The Holographic Universe, asking: If reality is maya, or illusion, can we create our own hologram?”

Whether or not we can, King Eddie sure try. Watch their psychedelic experience above and keep up with King Eddie here.

All photos, videos, and embedded tracks per the artist featured and those credited. This feature was edited for brevity and clarity by BolderBeat.