Premiere: J.W. Schuller's Signature Humor Is Apparent In New Music Video For "No mud in Joyville"

By: Hannah Oreskovich

BolderBeat first caught up with Boulder transplant and singer/songwriter J.W. Schuller about a year ago when he released his tongue-in-cheek video for “When I’m President.” Schuller is well-known for injecting his sense of humor into his work, and his recent release for his single “No mud in Joyville” is no different.

“No mud in Joyville” is the title track from Schuller’s newest record, which dropped this past January. The song’s somewhat nonsensical verses and catchy chorus are of Schuller’s signature style, one which keeps the listener wondering what he’ll say next and simultaneously has them singing along after a minute or two. In the song, Schuller imagines a place where there won’t be hate, deer ticks, and of course, mud among other things.

 J.W. Schuller.

J.W. Schuller.

The video for “No mud in Joyville,” which we’re premiering here today, brings Schuller’s goofy sensibilities to light. The video features scenes of Schuller and his bearded nephew Jens Larson playing in front of an old stove in a living room of sorts, interspersed with abstract skeleton art sequences, and at one point a scene where they launch skittles from a drum in Larson’s mouth.

Said Jeff about the video, “I conceived and directed the video and it was shot on an iPhone 6 by the abstract artist Jaci Lee Reno, who I'm also lucky to call my wife. The flower and skeleton imagery in the video is an offshoot of my idea for the album cover. I've always been struck by Mexican Day of the Dead folk art and the juxtaposition of skeleton figures and flowers have been a recurring theme in videos and gig posters for me. It’s kind of an off-puttingly cute way to reflect on our mortality, I guess."

 Schuller and Larson.

Schuller and Larson.

No mud in Joyville is the second release from Schuller as a solo artist, and is a follow-up to his 2013 release All Important Artists. His latest was recorded and mixed at Underwood Studios in Minneapolis by Mark Stockert, which are Schuller’s old stomping grounds.

J.W. Schuller’s album release show is slated for Saturday, March 10th at The Walnut Room in Denver with Red Petals and Kait Berreckman. Snag tickets here and make sure to keep up with Schuller on Facebook.

-Hannah

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All photos, videos, and embedded tracks per the artists featured and those credited. This feature was edited for brevity and clarity by BolderBeat.